Launch Family Entertainment

Asheville Membership Training

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Asheville · Cashier Training

Membership Training

Know the offer. Explain the value. Make the ask.

Your Role

Introduce the option.

You may be the first person to tell a guest the membership exists.

No pressure.Make the choice clear.

The goal is to help guests understand another option is available and why it may make sense for them.

AccurateHelpfulGuest decides
What You’ll Learn

Explain it. Sell it.

1
Know the Asheville membershipWhat it includes
2
Show the valueCompare it with a Loaded admission
3
Answer guest questionsCommon FAQs and objections
4
Make the recommendationWork it naturally into admission
Asheville Exclusive Membership offer
By the end of this training

Know it.
Explain it.
Offer it.

Accurately explain the membership, show the value, and make a clear recommendation.

Every admission guest
Launch cashier environment
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Asheville Membership

Know What
You’re Selling

Confidence starts with knowing exactly what the Asheville membership includes — and how those benefits compare with regular admission.

Asheville Exclusive Membership offer
Asheville Monthly Membership
$18.99
per month
Unlimited Action Pass Access — Every Day
Three benefits to remember

The Asheville
Membership Includes

Unlimited Action Pass

Unlimited Action Pass access every day.

🏀
AirTrack Basketball

Included with the membership.

Indoor Sport Court

Included with the membership.

Know the admission difference

AirTrack And Sport Court
Are Not The Same Comparison

AirTrack is included in higher admission tiers. Sport Court normally costs extra with every admission package.

Admission Option
AirTrack Basketball
Sport Court
Loaded
Not Included
Extra Cost
Charged Up
Included
Extra Cost
Supercharged
Included
Extra Cost
Membership
Included
Included
Sport Court is the unique difference: it is included with membership even though it normally costs extra with every admission package.
The full Asheville value

Explain The
Complete Membership

$18.99Per Month
UnlimitedAction Pass
IncludedAirTrack Basketball
IncludedSport Court
Sport Court normally costs extra with regular admission
Accuracy matters

Explain What’s
Actually Included

Never add a benefit or make an exception that is not part of the approved Asheville membership.

If you’re unsure, confirm before answering
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Asheville Membership Value

Why The Membership
Makes Sense

The Asheville value is simple: for essentially the same price as one Loaded admission, the guest receives substantially more access.

Loaded Admission
$19
Starting admission price
VS
Monthly Membership
$18.99
Unlimited Action Pass access
Essentially the same price

$19 Loaded
$18.99 Membership

The membership replaces a limited visit with unlimited Action Pass access every day.

AirTrack Basketball + Sport Court included
More access for the membership price

Unlimited Access.
More Included.

Loaded does not include AirTrack Basketball or Sport Court. Sport Court normally costs extra with every regular admission package, but it is included with membership.

Keep the comparison simple

$19 Loaded.
$18.99 Membership.

Compare the price$19 vs. $18.99
Explain unlimited accessUnlimited Action Pass
Highlight what’s includedAirTrack + Sport Court
Launch cashier environment
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Asheville Membership Sales

How To
Sell It

Selling the membership should feel like a normal part of the admission conversation — not a complicated sales pitch.

1Present
2Compare
3Recommend
4Confirm
1
Present
Make sure they know it exists
2
Compare
Show today vs. monthly
3
Recommend
Explain why it may fit
4
Confirm
Ask for the decision
Step 1 · Present

Make Sure
They Know

Simply tell the admission guest that the Asheville membership is available. You cannot sell an option the guest never hears about.

“Before we finish, I want to let you know about our membership option.”
Step 2 · Compare

Show The
Local Comparison

A Loaded admission starts at $19. The membership is $18.99 per month with unlimited Action Pass access every day.

$19 Loaded$18.99 / Month
Essentially the same price — much more access
Step 3 · Recommend

Explain The
Membership Advantage

The membership includes unlimited Action Pass access, AirTrack Basketball, and Sport Court. Loaded does not include AirTrack or Sport Court, and Sport Court normally costs extra with every regular admission package.

Unlimited access + AirTrack + included Sport Court.
Step 4 · Confirm

Make The
Clear Ask

Ask directly whether the guest would like to make today’s visit a membership — then give them room to answer.

“Would you like to make today’s visit a membership?”
The sales standard

Keep It Simple.
Keep It Conversational.

Make the Asheville value easy to understand, then give the guest a clear opportunity to say yes or no.

PresentCompareRecommendConfirm
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Asheville Membership Sales

Put It Into A
Real Conversation

You do not need to memorize a script word for word. Cover the important pieces, keep it natural, and make the offer clearly.

1Present2Compare3Recommend4Confirm
A simple Asheville conversation

Sound
Natural

Use your own voice. Make sure the guest hears the price comparison, unlimited access, AirTrack Basketball, Sport Court, and a clear question.

Cashier
“Before you purchase today’s admission, I want to let you know that our membership is $18.99 per month.
“That’s actually one cent less than our $19 Loaded admission…”
“…and the membership gives you unlimited Action Pass access…”
“…plus AirTrack Basketball…”
“…and Sport Court.
“Would you like me to make today’s visit a membership?”
That is the entire conversation

Four Steps.
One Natural Ask.

Present the membership, compare the price, explain the additional access, and ask for the sale.

PresentCompareRecommendConfirm
After the question

Ask.
Then Pause.

Stop talking and give the guest a chance to answer.

Give the guest room to decide
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Asheville Membership Operations

They Said Yes.
Now Complete The Sale.

Once the guest chooses the membership, use the POS process carefully so the correct guest is attached to the membership.

1Passes / Retail2Add Membership3Select Waiver4Primary Member5Click OK
Start the membership sale

Begin In
The POS

Use the membership area of the POS, then add the guest's membership to the transaction.

1
Select Passes or RetailOpen the membership selling area.
2
Add the membershipAdd the Asheville membership to the transaction.
Launch SOP showing steps for selling a membership
Real SOP Reference
3
Attach the correct guest

Find Their
Waiver

Search for the guest's waiver and select the correct guest so the membership is attached to that person.

Verify the guest before moving forward.
CenterEdge Select Customer membership screen
4
Paying customer vs. member

Who Is The
Primary Member?

Use the “Add Primary to Membership” box based on who is actually becoming a member.

Paying customer IS the primary member
✓ Select the checkbox
Paying customer is NOT a member
Leave the checkbox unchecked
CenterEdge Choose Members screen showing Add Primary to Membership
Once the member information is correct

Step 5
Click OK.

Continue only after you have confirmed the correct guest and primary-member selection.

CenterEdge Choose Members screen with the OK button highlighted
Launch cashier environment
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Asheville Membership Operations

Finish The
Membership Sale

After the member information is correct, complete the agreement and payment steps carefully so the membership can renew as intended.

6 · Agreement7 · End Order8 · Tender
6
Guest action required

Turn The POS
Toward The Guest

The guest should review the Membership Agreement, check the required acknowledgement boxes themselves, and then select Submit.

Guest reviews · Guest checks boxes · Guest submits
CenterEdge Membership Agreement screenGuest completes this step
Complete the transaction

Move To
Payment

Once the agreement is accepted, continue to the payment screen and tender the transaction normally.

6
AgreementAccepted + submitted
7
End OrderContinue to payment
8
TenderProcess the transaction
Important payment rule

Not Paying By
Credit Card?

The POS will prompt you to store a tokenized credit card. Complete that prompt so the membership has a card available for automatic renewal.

Stored securely as a tokenized card
Card Required For RenewalEven when today's transaction is paid another way.
Before you finish

Complete Every
Required Step.

Make sure the agreement is accepted, the transaction is tendered, and any required renewal-card prompt has been completed correctly.

Accuracy protects the guest and the membership
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Asheville Membership Exception

Guest Already
Bought Online?

A guest may arrive with an online admission ticket and decide they would rather become a member.

Launch Asheville
Online Ticket
Admission Purchased Before Arrival
Wants A
Membership
Important local procedure

The Standard Process
May Not Apply.

This situation is handled according to Asheville's locally approved procedure.

Online Ticket → Membership
Follow Asheville's Local ProcessDo not assume the normal in-store membership-sale steps are the correct way to handle an already-purchased online admission.
Protect the guest and the transaction

Do Not Make Up The Process.

×
Don't Guess

If you are unsure how the online ticket should be handled, do not improvise.

×
Don't Create A Workaround

Use the park's approved procedure rather than inventing your own steps.

×
Don't Promise A Credit

Never promise that the online ticket will automatically be applied toward the membership.

When this situation happens

Get With
Your Manager.

Follow Asheville's approved process for converting an online ticket to a membership.

Ask before taking action
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Asheville Membership Check-In

Checking In An
Existing Member

Use the Membership Check In process, verify the correct guest and membership, and remember that Launch socks are still required for members.

Redeeming The Membership
1–2
Start the check-in

Admissions →
Membership Check In

Open the Admissions tab, then ring in the Membership Check In ticket.

CenterEdge Admissions screen with Admissions and Membership Check In highlighted
3
Identify the member

Find The Actual
Member

Search for and select the waiver for the actual member who is checking in.

Select the waiver belonging to the guest who is actually checking in — accuracy matters.
CenterEdge Search Waiver screen with the selected member row highlighted
4
Confirm before redeeming

Correct Member.
Correct Membership.

The available membership pass will display. Confirm that the member and membership are correct before moving forward.

CenterEdge FlexPass screen with the membership pass row highlighted
5
Required for members too

Check For
Launch Socks

Membership does not remove the Launch socks requirement. Make the sock check part of every member check-in.

Ask To See ThemAsk the guest to show their Launch socks during check-in.
Members Still Need ThemLaunch socks are required even when the guest has an active membership.
$
No Socks?The guest must purchase a pair before participating.
6
Everything verified

Now Redeem
The Pass

Once the guest, membership, and Launch socks are confirmed, click OK to redeem the membership pass.

Before moving forward: correct member, correct membership, and Launch socks. Accuracy matters.
CenterEdge FlexPass screen with the OK button highlighted
Before moving forward

Verify Everything.
Accuracy Matters.

Correct Member

Confirm you selected the guest who is actually using the membership.

Correct Membership

Confirm the membership belongs to the guest.

Launch Socks

Ask to see them. Members still need Launch socks.

Selecting the wrong waiver or membership can create problems with the check-in. Verify first, then continue.
Launch cashier environment
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Asheville Membership Check-In

Finish The
Member Check-In

After the membership pass is redeemed, verify the check-in ticket is zeroed out before completing the order.

Step 7 → Verify $0.00 · Step 8 → Complete The Order
7–8
Confirm before finishing

Look For
$0.00

The Membership Check In ticket should show a zero-dollar total. This confirms the membership was applied correctly.

Then select Complete The Order to finish the transaction.
CenterEdge payment screen showing zero-dollar Membership Check In and Complete The Order
Before completing the transaction

Verify The
Membership Applied.

Do not rush past the zero-dollar check. If the Membership Check In ticket does not zero out as expected, stop and get a manager before continuing.

Unexpected charge? Get a manager.
Asheville Membership FAQ

Questions
You’ll Hear

Guests will often have questions before deciding whether the membership is right for them. Keep the answers simple, accurate, and confident.

Know the answer · Explain it simply · Never guess
Common Question

“What does the membership include?

Asheville Answer
Unlimited Access + Two Key Attractions

Unlimited Action Pass access, AirTrack Basketball, and the indoor Sport Court are included with the Asheville membership.

Unlimited Action Pass · AirTrack · Sport Court
Common Question

“Why membership instead of admission today?

Use The Local Comparison
$19 Loaded vs. $18.99 Membership

For essentially the same price, the membership adds unlimited Action Pass access plus AirTrack Basketball and Sport Court.

More access · essentially the same price
Common Question

“Can family members share one?

Asheville Answer
No — Memberships Are Individual

Memberships are assigned to individual guests. Each person who wants membership access needs their own membership.

Assigned by guest
Common Question

“Is there a commitment?

Asheville Answer
One-Year Commitment

The Asheville membership has a one-year commitment and is billed monthly.

One year · billed monthly
Your job

Simple. Accurate.
Confident.

Do not overcomplicate the answers. Keep the membership explanation simple, accurate, and confident.

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Asheville Membership Sales

When The Guest
Hesitates

Not every guest will say yes right away. Handle concerns naturally without turning the conversation into a hard sell.

Acknowledge → Clarify → Close
1
AcknowledgeShow that you heard the concern.
2
ClarifyFind out what the guest is actually worried about.
3
CloseAnswer accurately, then give the guest a clear choice.
Step 1 · Acknowledge

Show Them
You’re Listening

Acknowledge the concern so the guest knows you heard what they said.

Step 2 · Clarify

What Do They
Actually Mean?

If a guest says, “I’m not sure it’s worth it,” determine whether the concern is price, commitment, or whether they will use it enough.

Step 3 · Close

Respond To The
Specific Concern

Answer that concern clearly, then give the guest a clear opportunity to decide.

Asheville Example
“I’m not sure it’s worth it.”
Cashier
“I understand. The reason many guests choose the membership is that Loaded admission starts at $19, and the membership is $18.99 per month. So for essentially the same price, you get unlimited Action Pass access, AirTrack Basketball, and the Sport Court.
Then Ask
“Would you like to make today’s visit a membership?”
Ask clearly, then give the guest the opportunity to decide.
The goal is not to argue

Understand. Respond.
Let Them Decide.

Understand the concern, respond clearly, and then let the guest decide.

Acknowledge · Clarify · Close
Launch cashier environment
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Asheville Membership Training

Final Review
Before The Exam

Review the key points you need to explain, sell, and redeem the Asheville membership correctly.

Know It · Explain It · Execute It
Five things to remember

Finish
Strong

Use these core behaviors every time you work with an Asheville membership guest.

1
Know What You’re Selling$18.99/month · unlimited Action Pass · AirTrack Basketball · Sport Court.
2
Explain The Value$19 Loaded admission versus $18.99 membership with significantly more access.
3
Use The POS CorrectlySet up the membership carefully and have the guest accept the Membership Agreement.
4
Check Members In CorrectlySelect the actual member, verify Launch socks, and confirm the check-in reaches $0.00.
If you are not sure

Do Not Guess.
Get A Manager.

For online-ticket conversions or any unusual membership situation, follow Asheville’s approved process and make sure the guest receives accurate information.

Accuracy First
You are now ready

Asheville
Membership Exam

You are now ready to complete the Asheville Membership Exam.

Return Home & Select Membership Exam